SOCIAL MEDIA PORTFOLIO

SOCIAL MEDIA PORTFOLIO

A woman with long brown hair taking a photo of a man with dreadlocks and a beard, wearing a black shirt, inside a store or workshop. The woman is wearing a light blue sleeveless shirt and white pants.

This section consists of my work done with social media management, content creation, and photography/videography.

MIAMI VOLLEYBALL

MIAMI VOLLEYBALL

Instagram profile feed showing volleyball game scenes, team celebrations, and award presentation for University of Miami volleyball team.

Click the phone to see the account! ->

STATISTICS:

In the past 3 months on Instagram:

  • 712K total views

  • 29K total interactions (4.1% engagement rate)

  • 183 new followers

  • One single post: 126K views & 2.5K+ likes (23.6K% engagement!)

  • 1.7% follower growth rate in past month

  • 32.5% of engagements from non-followers

ROLE:

As the Social Media Manager for Miami Volleyball, I oversee all content strategy, creation, and posting across Instagram, Facebook, and TikTok. I plan and execute game-day coverage, highlight reels, and storytelling posts that celebrate athletes and drive fan engagement. My role includes coordinating with coaches and creative services to capture high-quality photo and video content, developing monthly content calendars and content ideation, writing captions that align with brand voice, and tracking performance analytics to develop future strategy.

Miami RedHawks volleyball players celebrating on the court during a match, with one player jumping in the air and others clapping.
A volleyball game in progress at Millett Hall with players in red and white uniforms. A player in red with the number 6 jumps near the net while others are positioned on the court. The caption reads 'Press and hold the dots then swipe!' and the post includes hashtags related to Miami Volleyball and the RedHawks.

“Dig Pink Night”

  • 2,543 likes

  • 6 comments

  • 14 shares

  • 126K views

  • Collaboration acceptance with NCAA Volleyball, MAC Sports, Miami RedHawks

Three young women in red Miami volleyball shirts smiling and hugging in a locker room, holding a water bottle, with a Miami volleyball banner on the wall behind them.

Miami Volleyball on Film - used personal film camera to generate personalized content.

  • 319 likes

  • 20 shares

  • 25.7K views

  • Collaboration acceptance with MAC Sports, American Volleyball Network

Interactive post “Hold the Dots then Swipe”

  • 322 likes

  • 1 comment

  • 10 shares

  • 16.1K views

  • Collaboration acceptance with Miami RedHawks

A volleyball player in white jersey and black shorts jumps in the air to hit a volleyball over the net during a match in Millett Hall. The gym's ceiling is black with bright lights, and banners hang in the background. The post includes social media icons and some hashtags.

“ICYMI”

  • 275 likes

  • 22 shares

  • 25.9K views

  • Collaboration acceptance with MAC Sports

  • Content posted and featured on NCAA Volleyball (3K likes)

“Mic’d Up” short-form video

  • 283 likes

  • 11 shares

  • 13K views across platforms

  • Collaboration acceptance with MAC Sports

Real-Time Social Content — Miami Volleyball

This section highlights social-first content captured and edited from my IPhone to share in-the-moment, live content for Miami Volleyball. I create short-form videos that capture the energy of games and team moments, bringing authentic storytelling to bring fans closer to the program.

University Tees

University Tees

ROLE:

As a Creative Marketing Intern for University Tees, I focus on producing creative assets that align with brand campaigns and current design trends. In addition to design work, I also contribute to UTees’s social media presence through TikTok . Each week, I concept, film, and edit original TikToks that highlight UTees apparel and campus culture, using trending sounds and formats to keep content engaging and on-brand. I collaborate with other interns to brainstorm new ideas, write captions that reflect UTees’ tone, and track performance metrics to help with future content strategy. Since July, my TikToks have consistently ranked as top-performing content among the intern team.

  • 125.7K views

  • 15.6K likes

  • 121 comments

  • 461 saves

  • 33.7K views

  • 4.1K likes

  • 35 comments

  • 109 saves

  • 15K views

  • 2.3K likes

  • 2 comments

  • 74 saves

  • 63.3K views

  • 10.3K likes

  • 63 comments

  • 294 saves

  • 10K views

  • 1K likes

  • 21 comments

  • 15 saves

  • 12.3K views

  • 1.5K likes

  • 8 comments

  • 33 saves

As a Creative Marketing Intern at University Tees, I’m responsible for generating weekly TikTok content that highlights trending styles, campus culture, and brand storytelling to target the intended audience for University Tees. Since July, my videos have consistently ranked as the top-performing content among the intern team, earning the highest engagement nearly every week.

Statistics:

  • Average engagement rate - 57.8%

  • Top video reached 125.7K views,

  • Generating over 250K+ total views across all videos

Photography & Videography

Photography & Videography

ROLE:

While photography and videography aren’t my primary focus, I actively create content for Miami Volleyball when given access to equipment. I capture both in-game and behind-the-scenes moments that highlight various parts of the game. However, a familiar task includes editing images in Adobe Lightroom when getting out in-game quick content.

Group of female volleyball players in red and white uniforms huddling on a volleyball court in a gymnasium, with another team in black and white uniforms forming a huddle in the background.
A female volleyball player with long curly hair, wearing a red and white uniform and arm sleeves, reaching up near the volleyball net during a game.
A female volleyball player in a red jersey and black shorts is jumping to hit a volleyball inside a gymnasium. There are black seats in the background.
Group of female volleyball players in Miami team uniforms celebrating on the court, with one jumping and others hugging.
Two female volleyball players in white jerseys, with red arm sleeves, numbered 10 and 16, jump to block a ball at the net during a game at Purdue University.
A female volleyball player wearing a red jersey with the number 21 on the back, captured from behind during a game.